James Scouller
James coaches leaders who are serious about growing their presence, knowhow and skill in engaging others … and senior teams committed to raising their game.
Before becoming a coach he spent 28 years in industry. In his last eleven years he led three international firms as CEO, so he knows what it's like to feel pressure. In his final CEO role he worked with a coach, which is where he learnt what a difference coaching can make. He's been a full-time coach since 2004.
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PROFILE
After leaving the corporate world, he trained for 6 years while building his coaching practice from scratch. In that time he gained two postgraduate coaching qualifications while training in applied psychology in London at the Institute of Psychosynthesis. The Institute training was practical, sometimes unnerving "sweaty palms" and "butterflies-in-the stomach" style training, where he had to work on mastering his own mind. He's accredited with two professional coaching bodies – APECS and AC – and, by mid-2025, had logged nearly 6,500 face-to-face coaching hours with leaders and teams.
James is also the author of four books.
His first book, The Three Levels of Leadership, was a self-help manual for leaders. It offered them psychological models and tools for growing their presence, knowhow and skill in action under pressure.
His trilogy, How To Build Winning Teams Again And Again, released in 2024, is a companion to “Three Levels”. It’s the first series of handbooks to explain the psychology, action principles and roadmaps behind team success.
He's British, married with three adult children and holds a 4th Dan black belt in Aikido, a Japanese martial art.
GEOGRAPHY
Worldwide coverage. He coaches clients face-to-face in the UK and the rest of Western Europe. For other regions he uses Zoom or Microsoft Teams video.