Welcome to APECS

The Association for Professional Executive Coaching and Supervision (APECS) is the top level professional membership body for executive coaching, supervision, and advisory services to corporate organisations.

APECS exists to ensure that in a complex world, organisations are enabled to use coaching and supervision to deliver ethical and sustainable growth.

We are a not-for-profit organisation providing:

  • Accreditation for Executive Coaches, Team Coaches and Supervisors
  • Membership at the level of ‘Practising’ for Executive Coaches, Team Coaches and Supervisors for whom these activities are a significant part of their work but not to a level that would satisfy accreditation
  • Professional membership for those who have been significantly involved in Executive Coaching, Team Coaching or Supervision in the past and are not currently significantly involved with these yet wish to remain in contact with the profession
  • Professional standards for executive coaching and supervision
  • Good practice guidance and information about executive coaching and supervision
  • Events and resources for members
Please click this link for membership categories and criteria guidelines.

Find our APECS Members

Use our interactive map to find our APECS Members and read their profiles.
(Please note we're continually adding members to our map and look forward to having a full complement very shortly)

Interactive Map


Founded in 2004, the Association for Professional Executive Coaching and Supervision (APECS) is the top level membership professional body for executive coaching and supervision. APECS uses a capability based framework (as opposed to competencies) to evaluate and acknowledge an executive coach’s level of professional standing.

Executive Coaching differs from other forms of coaching in that it is primarily concerned with the development of the executive in the context of the needs of their organisation.

APECS defines "Executive" as a person who has a level of leadership responsibility (financial / operational / people) and/or responsibility for policy formulation and/or who makes a significant business critical individual contribution to the organisation.

What We Do

APECS is a not-for-profit organisation which accredits executive coaches and supervisors working within the context of coaching and leadership who attain its standards. Our aims are:

  • To safeguard and develop the standards of professional coaching and supervision
  • To provide a stimulating forum for individuals engaged in buying or delivering professional coaching and supervision
  • To foster a coaching community based on interest and capability in the fields of coaching and supervision
APECS enables coaches, supervisors and corporate buyers of executive coaching to:

  • Meet at regular member events
  • Receive information relating to executive coaching and supervision
  • Exchange views and experience and provide mutual support and development in both formal and informal ways.

Memorandum and Articles of Association

The APECS Memorandum and Articles of Association can be downloaded on this page:

Forthcoming Events

Members' Login

Joining APECS

  • To find out more about the benefits of joining APECS, please contact: The Membership Secretary
  •   membership@apecs.org
  •   +44 (0)3302 000 244

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Forthcoming Events

Friday, September 22, 2017 | APECS South West

Description: 10am - 12 noon.

Thursday, September 28, 2017 | Millenials, Artificial Intelligence, Baby Boomers and Coaching: is this a viable mix and if so how could it work?

Presenter: Adina Tarry and Alexandru Popa-Antohi
Location: Space in Marylebone, 10 Daventry Street, London NW1 5NX
Description: Today’s world is rapidly changing at an unprecedented and hard to follow pace. The need for adaptation is just another way of acknowledging that survival and relevance of expertise and skills will only depend on how well and how quickly the various players can understand and then effectively respond to the new reality of the present and future world of work.

Technology driven at one end, and being increasingly concerned about social care of a population that will live to be 100 and work until the age of 70, at the other end, society at large and the world of work specifically are shaken and disrupted by the seismic changes that herald the 4th technological revolution.

Businesses to day employ people across generations, from gen Y to Baby Boomers and the Millennial in between.

But how and what have the millennial and the baby boomers, with a gap of some 30 years between them, yet currently most influential generations in the workforce – in common? How can they work together, across the dividing technological lines? What, if anything have these generations to offer each other?

Alexandru Popa-Antohi Representing the millennial and Adina tarry representing the baby boomers will endeavour to present the case for a successful inter-generational partnership, as an unbeatable recipe for success and demonstrate that such collaboration is not only desirable but more possible than anticipated.

Adina Tarry will introduce the session to her peers, based on her personal thoughts and reflections of her own connection with the generations and how her thinking has evolved in this process, over time.

Alexandru will dazzle us by opening a window to “a day in the working life of a millennial coach” serving a high tech company today.

His tour de force will deliver three key messages:

1. One-to-ne conversations will change. Virtual reality (VR) will become an enabler of Reality.

The future of one-to-one and group conversations is impacted by technologies like Virtual Reality. VR will take down geographical boundaries and we will discover new depths of dialogue including the possibility to shift environments to best support activities like reflection, planning, testing, feedback, “taking a step back”, etc. To give you an insight into this world, we will demo a VR conversation / show a video.

2. The learner is back in control. Context is king!

This is an overview of the future of learning and how responsibility for development is shifting back to the learner. We will explore the distinction between just-in-time versus just-in-case learning and see how digital learning is becoming personalized, social, blended and contextual. And a case study of such learning transformation that impacts 110.000 people will be briefly presented.

3. Leaders are finding new ways to stay on top of their game.

An essential aspect to explore is how leaders are shifting their worldview and behaviours, in an effort to integrate this new world of technology and digitisation. The case study will look at the Digital Ninjas project; a reverse mentoring programme where digitally savvy Millennials work together with our Senior Leaders and help shape their thinking, understanding and use of new technologies.

On the back of this rich and fascinating introduction to the work of work today, we will open the discussion in small groups and plenary, by reflecting on the implications for us as Coaches and how to prepare for this future.

Alexandru Popa-Antohi works in the Global Learning & Development Team in a global ICT company, managing a global functional HR Academy dedicated to the functional skills development of around 2.800 professionals, He is also a Certified Coach and coaches future global leaders and high potential individuals in international rotations in the company. Having lived in several countries he has developed a deep understanding of culture and its implications, therefore he is able to support leaders flex and develop cultural agility.

Alexandru has a BSc in Computer Science and a Masters in Psychology – Adult education, and he is passionate about exploring new ways of bridging the two worlds of the “technology savvy” and the “experiential wisdom” together.

Adina Tarry is an experienced accredited coach, formally trained in coaching and business psychology. With a strong international business background in technology (IBM, Alcatel) she has in the last 5 years worked with clients aged 22 to 35 and gained an new insight in the mind of the much younger generations, which led her to question and explore how age and generational differences can be brought together. Adina believes she has got the answer...and has invited Alexandru to co-present on this topic and prove that their shared optimism is justified.

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Thursday, November 2, 2017 | Who's Coaching Who?

Presenter: Sue Cruise and Gordon Symons
Location: Space in Marylebone, 10 Daventry Street, London NW1 5NX
Description: The concept of subpersonalities in executive coaching, as parts of the personality - of coach and coachee - that have enabled survival and success will be presented and worked with experientially.
Who are we when we are coaching? And how much of himself/herself is our client presenting in the coaching?
What are the possibilities that arise if coaches attain a higher degree of self-awareness? Only some of the questions that the session will illuminate.


The Association for Professional Executive Coaching and Supervision (APECS) is the top level professional membership body for executive coaching, supervision, and advisory services to corporate organisations.

Contact Us

  • To find out more about the benefits of joining APECS, please contact:
  • The Membership Secretary
  • membership@apecs.org
  •   +44 (0)3302 000 244
  • Further details on our programme of London events can be obtained from The Real Sessions website.