Beautiful ideas that can make us ill and how to prevent it

 Home / APECS Scheduled Events / Beautiful ideas that can make us ill and how to prevent it

Beautiful ideas that can make us ill and how to prevent it

Beautiful ideas that can make us ill and how to prevent it

Presented by Tatiana Bachkirova.


Coaching as an industry appears to be developing much faster than coaching as a discipline. One consequence of this discrepancy is a surge of what I refer to as "popularism" in the current practice and discourses of coaching - a flood of 'beautiful' Ideas and popular concepts that are overemphasized and overused to the extent of becoming clichés devoid of substantive meaning. Some of these ideas, if accepted uncritically, can even be harmful for our clients. We will discuss the shadow sides of the three ‘beautiful’ ideas and consider some ways of mitigating unwanted influences.

Tatiana Bachkirova is Professor of Coaching Psychology and Director of the International Centre for Coaching and Mentoring Studies at Oxford Brookes University, UK. As an academic she is known for supervising a large number of PhD students. As a practitioner she supervises many coaches and developing new supervisors through the internationally renowned programme of Advanced Study in Coaching Supervision. As an active researcher she published many research articles, book chapters and books, including the Complete Handbook of Coaching (2010 and 2014), Coaching and Mentoring Supervision: Theory and Practice (2011), Developmental Coaching: Working with the Self (2011) and The SAGE Handbook of Coaching (2017). As the result of all the above Tatiana is a recognised author, international speaker and holder of various awards.


Please note: this session will be recorded to be shared with the APECS community. By registering for this event, you are giving your consent for the recording to be shared.


Please register by clicking the button below - once registered, if you do not receive your registration email straight away, please check your spam folder, and if you still have nothing there, please email Rachel Burton at This email address is being protected from spambots. You need JavaScript enabled to view it. who can check this for you.

Event Properties

Event Date 16-09-2020 3:00 pm
Event End Date 16-09-2020 4:30 pm
Capacity 100
Registered 53
Available place 47
Individual Price Free for members/£15 for non-members
Location Webinar

We are no longer accepting registration for this event


The Association for Professional Executive Coaching and Supervision (APECS) is the top level professional membership body for executive coaching, supervision, and advisory services to corporate organisations.

Contact Us

  • To find out more about the benefits of joining APECS, please contact:
  • The Membership Secretary
  •   +44 (0)333 567 1404
  • Further details on our programme of London events can be obtained from The Real Sessions website.